When it comes to describing something that is different or unusual in business, “necessity is the mother of invention” and “out of the box thinking” are two sayings that often come to mind. Both of these come into play when telling the origin of Genuine Automotive & Diesel. Our owner and founder Dwayne Saunders has worked in the automotive industry for over 30 years and despite not being a technician, his hands-on approach and ambition allowed him to learn and experience the automotive repair business at a deeper level than many of his counter parts. With the help of a friend and mentor, Dwayne quickly learned that this business is about people, not cars. He understood that by treating his customers as friends and not as transactions, he garnered a following of fans who appreciated his straight forward approach and his ability to simplify the complex when talking about repairs and maintenance.
In 2017 Dwayne found himself at a crossroads where he was no longer happy at his place of employment and was encouraged by his customers to open his own shop however, he didn’t have the money to do it, but if you want something bad enough, you will find a way and he did. Sadly, it wasn’t the right situation but he kept going despite dealing with the trials and tribulations of young entrepreneurship, which fortunately taught him to make better decisions that allowed him to not only survive but soon thrive. At the end of 2018, he took a huge step by moving into a larger building and with the vote of his customers, he named and officially opened Genuine Automotive & Diesel in January 2019.
This is where the first sentence of this story comes into play, when Dwayne left his last employer, he did not have a shop but the technician that went with him had his own repair shop at his home. This was not a place customers could come and drop off their cars so Dwayne came up with the idea that he would pick up his customer’s car, leave one of his there for the customer to use if they needed to and he would bring theirs to the shop and return it once done. Initially this out of the box idea was to keep his customers connected to him while he worked to figure out how to get a shop up and running, and even when he did, this service never stopped. Dwayne realized that he had solved one of the two biggest objections people have to automotive repair, time and money.
He decided to keep the pick-up and delivery service that he had become known for and make it even more convenient by purchasing used cars that we now call Loaners to service more customers. There will always be struggles, unexpected setbacks and mistakes in life and Dwayne has experienced all of them yet he remains unmoved in his vision of owning full service automotive repair shops dedicated to changing the perception of the industry, one customer at a time. We invite you to come experience the difference and in Dwayne’s words, if you don’t love who you’re taking your car to now, we welcome the opportunity for you to fall in love with us.
Because we focus on relationships and not transactions. You would be hard pressed to find someone who has not had a negative experience with the Trades industry, like a plumber, an electrician, a contractor, landscaper and mechanic to name a few, and this is why people think its hard to find an honest and quality service. They don’t know who to trust.
This is where our direct and authentic approach comes in play, it’s our job to tell not to sell. We take a holistic approach to advising and guiding your decisions when it comes to your vehicle. We ask questions about your intent for your vehicle, such as do you plan to drive it until the wheels fall off? Do you plan to drive it for a couple of years more before trading it in? Do you use it for work? Do you pull a trailer? Are you going to gift it to your teen driver?
Everyone’s answers will be different and even though cars are basically the same, your intent is not and that is the foundation we build on. Our intent is for you to feel like you have a genuine friend in the automotive repair business.